Angi/HomeAdvisor operates as a lead marketplace plus advertising channel where pros pay for demand access. FieldWorks focuses on provider-owned conversion quality, repeatability, and direct customer continuity.
Category
FieldWorks
Angi / HomeAdvisor
Pricing & Economics
How you pay and how predictable your margin is
FieldWorks
10% when paid in-app, no lead fees, no annual contract lock-in
Angi / HomeAdvisor
Lead-fee economics plus membership/advertising spend can create variable acquisition cost instead of fixed software pricing
Lead-to-Cash Workflow
How fast jobs move from inquiry to paid
FieldWorks
Conversation-first flow keeps quote, approval, and payment tightly connected
Angi / HomeAdvisor
Leads are often marketplace-routed and may be shared, so conversion depends on response speed after paying for access
iPhone & iMessage Experience
How native the customer experience feels on iPhone
FieldWorks
Built around iMessage + Apple Pay + App Clip/QR entry points
Angi / HomeAdvisor
Less control over iMessage-first quote and payment journeys
Service Operations
How well day-to-day scheduling and job execution are supported
FieldWorks
Strong core scheduling, assignments, status tracking, and payment handoff
Angi / HomeAdvisor
Strong discovery channel, not a primary operations system
Customer Conversion UX
How much friction exists between quote, approval, and payment
FieldWorks
Low-friction quote-to-payment path designed to reduce drop-off
Angi / HomeAdvisor
Outcomes can swing with lead intent, local competition, and shared-opportunity dynamics
Ease of Use
How quickly teams can get operational without heavy setup
FieldWorks
Lightweight onboarding for growing teams without enterprise overhead
Angi / HomeAdvisor
Easy to turn on for demand access, harder to keep predictable CAC (customer acquisition cost) and close quality
Best fit for FieldWorks
Service providers that want stronger margin consistency and customer ownership than pay-per-access lead channels.
Not ideal fit for Angi / HomeAdvisor
Providers that prioritize owned customer relationships, predictable CAC (customer acquisition cost), and lower pay-for-access volatility.