Thumbtack is a demand marketplace built to sell lead opportunities to pros. FieldWorks is built for owned-funnel conversion with no-install booking and in-thread payment.
Category
FieldWorks
Thumbtack
Pricing & Economics
How you pay and how predictable your margin is
FieldWorks
10% when paid in-app, no lead fees, no annual contract lock-in
Thumbtack
Variable pay-per-lead pricing (not a fixed monthly SaaS fee) can make customer-acquisition cost move with market, category, and competition
Lead-to-Cash Workflow
How fast jobs move from inquiry to paid
FieldWorks
Conversation-first flow keeps quote, approval, and payment tightly connected
Thumbtack
Marketplace flow is optimized for lead acquisition first, then requires fast follow-up to convert paid inquiries
iPhone & iMessage Experience
How native the customer experience feels on iPhone
FieldWorks
Built around iMessage + Apple Pay + App Clip/QR entry points
Thumbtack
Customer journey follows marketplace messaging, not your iMessage flow
Service Operations
How well day-to-day scheduling and job execution are supported
FieldWorks
Strong core scheduling, assignments, status tracking, and payment handoff
Thumbtack
Built for lead intake, not full service operations
Customer Conversion UX
How much friction exists between quote, approval, and payment
FieldWorks
Low-friction quote-to-payment path designed to reduce drop-off
Thumbtack
Lead quality and intent variance can increase pay-without-win outcomes if response and close speed slip
Ease of Use
How quickly teams can get operational without heavy setup
FieldWorks
Lightweight onboarding for growing teams without enterprise overhead
Thumbtack
Simple to activate as a demand channel, with less control over owned lifecycle consistency
Best fit for FieldWorks
Service businesses that want stronger CAC (customer acquisition cost) control and higher conversion quality than pure lead-volume channels.
Not ideal fit for Thumbtack
Businesses prioritizing predictable CAC (customer acquisition cost), owned customer relationships, and margin stability over paid lead volume.